Week 16 Part B: Building Out Your Strategy


 

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Week 12 Part A: Using Business Specific Online Tools

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Week 1A: My Blog Theme

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Week 3 Part B: Developing a Brand

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Photo by  Sotiris Karrotsakis  from  Pexels How many times have you kept a bottle cap, sticker, or label from a product you really like or just because you like the logo. That's branding at work. A brand is a business' identity. For a brand to be effective, it must authentically represent your business and all aspects of that business.  The logo featured with this post is one I designed for a business idea that I was unable to pull off. TYD stands for Trulyours Designs. I've never been good at using typography, so I drew the letters by hand. I specifically drew the letters to work in a shape that can be used as a sticker. I imported my hand drawn sketch into Adobe Illustrator and used the brush tool to create the letters for the final product. I kept my color palette simple to place emphasis on the letters. The analogous color scheme of green and blue is approachable. I use the two different shapes equally. The triangular shape can be tilted to spatially fit into var...
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