Week 3 Part B: Developing a Brand

Photo by Sotiris Karrotsakis from Pexels

How many times have you kept a bottle cap, sticker, or label from a product you really like or just because you like the logo. That's branding at work. A brand is a business' identity. For a brand to be effective, it must authentically represent your business and all aspects of that business. 

The logo featured with this post is one I designed for a business idea that I was unable to pull off. TYD stands for Trulyours Designs. I've never been good at using typography, so I drew the letters by hand. I specifically drew the letters to work in a shape that can be used as a sticker. I imported my hand drawn sketch into Adobe Illustrator and used the brush tool to create the letters for the final product. I kept my color palette simple to place emphasis on the letters. The analogous color scheme of green and blue is approachable. I use the two different shapes equally. The triangular shape can be tilted to spatially fit into various areas.  


For the last year I've started using the logo sticker on artwork instead of my actual name. It's easier to use, and it places emphasis on the art or illustration I'm submitting. The last couple of years I've just been submitting work to various contests, online sharing communities, and art fundraisers. Using my logo without my name or picture provides me with a level of anonymity too.

When I first created Trulyours Designs, it was crafted from a design business perspective. My use of it has not turned out to be that, and I pondered the use of the word "designs" in the name. After perusing other illustrator's profiles on Behance, I decided to simply embrace a different interpretation of the word. I've noticed that artists and illustrators frequently go by extremely creative and unique names. I changed my focus to be on creative designs on and about life. I feel this viewpoint more authentically represents what I'm currently producing.

I'd like to develop my Behance profile to include a webpage that includes artwork, illustrations, and photography. I take a lot of nature pictures, mostly flowers, that I don't post on ViewBug because they don't fit the subject matter of the contests they hold. I've checked out other Behance profiles, and it is common to have more than one type of medium featured on a profile. On Behance, there are as many profiles that share their work for appreciation, as there are that are for hire. At the moment I'm not able to take on any more specific time commitment projects, but that may change someday. My current goal is to just be a little bit more participatory on the site. I've always been happy with my logo, and I've had a much more favorable experience using it than my name and photo. I believe that's because it aligns more closely and creatively to my work, than my name or photo ever will. I actually created my logo back in 2015, so it will be interesting to see where it takes me in the next six years.

Comments

  1. Sotiris KarrotsakisJanuary 22, 2022 at 12:01 PM

    Thanks a lot for using my work and also mentioned me. I am really happy that you liked my photo!
    Cheers from Cyprus
    Sotiris

    ReplyDelete

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