Nancy's CSIT 155 - Fall 2021 Class Blog

For this investigation, I conducted different searches off of my business page on the following topics: flower business, flower photography, art marketplace, and floral wall prints. The flower business search resulted in local florists and Carlsbad Floral Trade Center. From there, my search led me to The Flower Fields and San Diego Botanic Garden. The flower photography search directed me towards Joel Grimes Photography and Carol Fox Henrichs Photography. MK Photography was found in both the flower photography and floral  wall print searches. I discovered Art for Sale through the art marketplace search.   Carlsbad Floral Trade Center    https://www.facebook.com/pages/Carlsbad-Floral-Trade-Center/181973508506460 I chose this site because it's local and it's a flower mart. The posts are a mixture of customer shares, personal business posts about current flower shipments, and posts from floral arranging class attendees. All posts contain clearly shot photos from the Tra...

  Photo by  NeONBRAND  on  Unsplash   Do you ever wonder why some social media posts you post receive a lot of likes and comments, while others are practically ignored by your friends and followers? It all comes down to how the post's content resonates with those viewing it. This interaction with a post is considered post engagement. Post engagement is important because it reveals what content your audience finds most relevant to their interests and world. The makeup of a post's audience ties into post reach. Post reach refers to the number of individual users who come into contact with a post. The three different types of post reach are organic, viral, and paid. Organic reach refers to others seeing your posts, pictures, albums, and profile mentions in their feed. Viral reach is when someone sees your post via a shared post. Paid reach refers to users who see your business content through Facebook advertising. Post reach is particularly important for a business...

Social media has transformed the way we connect with others in addition to expanding those connections. It has also transformed the way we conduct business and market products. Word of mouth personal recommendations take on a new meaning when social media is involved, as the audience can be hundreds or thousands instead of the local neighborhood. My business investigation for this class will focus on the niche market of floral photography prints. This is one component I would like to feature in my business Trulyours Designs. Trulyours Designs will feature illustrations and floral photos in different sizes for framing and wall display. I have been taking and posting pictures of flowers for many years now, so I feel comfortable using and taking my pictures to a business level, even though it will be fictitious for now. To get an idea about the target market for floral wall prints, I conducted five different Twitter searches according to the suggestions found in chapter 2 "Way Beyond...

    The comparison of Subway with Hungry Bear Deli is of David and Goliath proportions. Subway is everywhere in the world from the USA to its recent expansion into Indonesia. It has numerous celebrity endorsements in its marketing campaigns to attract customers from a wide sports base. This September, it had a surprise promotion in Charlotte, North Carolina, whereby Nascar driver Kevin Harvick delivered Subway to random customers in anticipation of an upcoming race. Subway's "Eat Fresh, Refresh" campaign kicked off on July 13, 2021 with one million six inch Turkey Cali Fresh subs being given away free from 10 AM to noon. The campaign has the endorsement of the following sports figures: Stephen Curry, Serena Williams, Megan Rapinoe, and Tom Brady. Earlier in the summer Subway had the Tony Hawk "Drop In To Win" contest. Contestants needed to show their best skate trick while shouting out their favorite sub build and showing a picture of the footlong sub. Subway al...

Photo by  Sotiris Karrotsakis  from  Pexels How many times have you kept a bottle cap, sticker, or label from a product you really like or just because you like the logo. That's branding at work. A brand is a business' identity. For a brand to be effective, it must authentically represent your business and all aspects of that business.  The logo featured with this post is one I designed for a business idea that I was unable to pull off. TYD stands for Trulyours Designs. I've never been good at using typography, so I drew the letters by hand. I specifically drew the letters to work in a shape that can be used as a sticker. I imported my hand drawn sketch into Adobe Illustrator and used the brush tool to create the letters for the final product. I kept my color palette simple to place emphasis on the letters. The analogous color scheme of green and blue is approachable. I use the two different shapes equally. The triangular shape can be tilted to spatially fit into var...

<a href='https://www.freepik.com/vectors/business'>Bus inessvectorcreated by vectorjuice -www.freepik.com</a>    Not all websites are created equally. How true this statement is manifests itself from the moment the website loads. Some websites are a sheer joy to visit due to the selection and arrangement of their visual and textual contents. Other sites can be really difficult to navigate due to poor design. This can be especially cumbersome if the site is one you must use regularly.  Gates N Fences A business website in need of improvement is Gates N Fences at https://gatesnfences.com. The first hazard of this website is the lack of hierarchy and the overabundance of text. It's overwhelming. It appears that every product they sell is listed with text, a picture, and a product description. It is truly a hunt and click opportunity for the viewer. Along with a lack of hierarchy is a lack of concept. While it's clear they sell gates and fences, it's unclear...

The print I'm featuring with this post is by Brain Kesinger. Of all the illustrators and animation artists I follow, he is one of my favorites. His work inspired me to conduct my research on illustrators, character artists, and animation businesses for this post. Illustrators and animators use their imagination to visually represent characters and their worlds. So how can social media assist those in these fields? The answer is as varied as the different types of illustration and animation that exist in the world.   Brian Kesinger briankesinger.com     Brian Kesinger is an award winning story artist, illustrator, and author. During his career at Disney he has worked on Films from Tarzan to Frozen 2. He also works at Marvel Comics and Lucasfilm. He is the successful author and illustrator of three different book series featuring: a Victorian steampunk, Victoria with her octopus, Jasper J. Pumpkinhead, and dragons. The following sites were easily reached off his web page. F...

Social media has dramatically changed response times to both personal and business issues. People can now receive practically instantaneous online support or advice for a wide range of issues. Depending on one's profile set-up the suggestions and support can come from known or unknown friends. Businesses will frequently follow up on posted problems quicker than in the past. Before social media, one often times spent an inordinate amount of time on hold or had to take time out for an in person visit.  I researched reviews posted for Frazier Farms, Blade 1936, and SwimOutlet. Frazier Farms has a four star rating from 268 reviews. Almost every review, negative or positive, spoke highly of the bakery and deli departments. The reviews contained a lot of very specific details about the store's stock, quality, prices, and customer service. Some reviews were super positive, while others were extremely picky about specific quantities and the preparedness of items ordered in the store. B...