Week 5 Part B: Learning About Facebook Data Collecting

 

Photo by NeONBRAND on Unsplash

  Do you ever wonder why some social media posts you post receive a lot of likes and comments, while others are practically ignored by your friends and followers? It all comes down to how the post's content resonates with those viewing it. This interaction with a post is considered post engagement. Post engagement is important because it reveals what content your audience finds most relevant to their interests and world.

The makeup of a post's audience ties into post reach. Post reach refers to the number of individual users who come into contact with a post. The three different types of post reach are organic, viral, and paid. Organic reach refers to others seeing your posts, pictures, albums, and profile mentions in their feed. Viral reach is when someone sees your post via a shared post. Paid reach refers to users who see your business content through Facebook advertising. Post reach is particularly important for a business because it reveals how many Facebook users are viewing your products or services.

Taking a look at Facebook post engagement results is a helpful and illuminating practice. You can learn from post engagement results what content and type of content your audience finds most engaging. For example, you could discover that your video posts have twice as much engagement as your photo posts. This knowledge may result in you posting more future videos than photos.

Examining Facebook post reach results reveals different variables such as who is viewing your content like fans versus nonfans. Total post reach results will reveal the timeframe fans and nonfans viewed a post, in addition to the type of reach: organic, paid, or viral. By learning the timeframe when your audience is most active, you can post more future posts during that time period.

Facebook Insights can improve a business through its use of metrics, trends, and reports about post engagement and post reach. You can see just how relevant and engaging a post is versus if it comes off as engagement bait. Knowing this information will result in your posts appearing consistently higher in a user's feed. Post reach insights really drills down metrics in a number of different areas. Post reach can show you user viewing from 1, 7, or 28 day increments. This can help a business determine if they should post daily, weekly, or monthly. Sometimes less can mean more and be more advantageous. Post reach metrics can also be broken down by country, fans, nonfans, and total reach. By analyzing these metrics, a business can tailor their campaign settings to reach their target and proposed target audience in a cost effective manner. This is truly a time and money saver that can certainly help a business flourish.

I posted comments on the following Facebook business pages: Sean Conti, Drew Estelle, Marcos Herrera, and Regina Tompkins.