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Week 17: Wrapping It Up

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Photo by  Sincerely Media  on  Unsplash   My initial goals for taking this class were to fulfill a requirement for a Business Productivity Software Applications degree and to gain real world social media skills. A number of jobs in this area require you to have competent social media skills. This class has definitely helped me improve my own social media skills for business use.  The class readings, research, and activities have enabled me to gain a clearer understanding of how to engage viewers with social media posts related to a business. Seeing the posts my classmates created was often times an "aha" moment for me too. I was particularly impressed by the variety and ingenuity displayed to showcase their chosen businesses. I'll be honest that I find sharing a personal preference or creating a personable tone in a social media post to be a lot more comfortable than sharing personal details of my life. For the past two years I have sold a piece of artwork throu...
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Week 16 Part B: Building Out Your Strategy

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Week 16 Part A: Developing Your Marketing Strategy

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Early on in this class we were asked to research other businesses similar to ours or in our business' field and their use of social media. I remember being really surprised at DKNG, an extremely successful LA creative studio, and their use of Pinterest. Now I realize that their extensive posts on Pinterest came from their own personal enjoyment of that social media platform. A point well taken is that social media for your business doesn't have to be entirely business. It's ok to be yourself. Blogger  - I have used Blogger before and I remember when setting up my blog to use elements, pictures, fonts, and colors that I could live with for the duration of the class. I also made a conscious effort to add a new photo to each post for engagement value. I didn't want my blog to just be writing. While my business is a floral wall art photography business, writing a blog about flowers is something I am highly interested in pursuing. I did a little research on flower photograph...
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Week 15 Part B: What We Learn from Facebook Analytics

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I decided to use this opportunity to analyze Facebook Insights for my fake Trulyours Designs floral photography business page. This has long been a pipe dream of mine, and I'm starting to get a clue as to how to make it a reality. Some of the insights about posting and target audience I already had a good hunch about what would work best. I found the insights about post content to be illuminating. Examining my Page Reach data reveals a total of 38 people who have viewed my Facebook page and/or the content on it. Since the creation of my page on September 22, 2021, my reach activity reached a high of 9 on October 4th. Reach activity mostly occurred through October 31, 2021. This coincides with my post activity on the page as my last post was on October 25, 2021.   My Post Content Reach Insights reveals that my picture banner post for Trulyours Designs had the greatest reach of 19 with 4 comments and 4 likes. I contributed this to the class assignment of engagement though. My Hibiscu...
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Week 15 Part A: What We Learn from Google Analytics

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Safari Digital's recent article "15 Local SEO Statistics for 2021" shared the following statistics with regards to the use of Google.  46% of all searches on Google include local intent   Every month, searchers visit 1.5 billion  locations related to their Google searches.               86% of customers use Google Maps to find local businesses.                                         30% of all Google mobile searches are related to location.                                               56% of local businesses have not yet claimed their Google My Business listing.  (Mia Turnley 9/15/2021)  In this day and age, any business who wants to connect expediently with customers should definitely clai...
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Comments

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Today I commented on the following blogs :  Sean Conti, Laura Dominguez, Andrew Estelle, and Kate Strong.
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Week 14: Social Media Management Tools

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Use of social media to promote and maintain a business' brand is certainly a must in today's business world. It can definitely be a time consuming chore for those lacking social media acumen. This makes using social media management software an attractive component for a business' marketing arsenal. Most small business owners are constantly on the go. Keeping this in mind, I would seek out social media management software that offers a mobile app. The six social media management software platforms from Investopedia's article that offer a mobile app are: Sprout Social, Hootsuite, Zoho, Sendible, Buffer, and Social Pilot. Another important consideration is the cost to maintain the software. Sprout Social has a 30 day free offer with the lowest paid subscription at $89.00 a month. Hootsuite has a 30 day free offer with its lowest paid subscription at $49.00 a month. Zoho has a 15 day free offer with its lowest paid monthly subscription at $10.00 a month. Sendible has a 14 ...
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