Week 15 Part B: What We Learn from Facebook Analytics

I decided to use this opportunity to analyze Facebook Insights for my fake Trulyours Designs floral photography business page. This has long been a pipe dream of mine, and I'm starting to get a clue as to how to make it a reality. Some of the insights about posting and target audience I already had a good hunch about what would work best. I found the insights about post content to be illuminating.

Examining my Page Reach data reveals a total of 38 people who have viewed my Facebook page and/or the content on it. Since the creation of my page on September 22, 2021, my reach activity reached a high of 9 on October 4th. Reach activity mostly occurred through October 31, 2021. This coincides with my post activity on the page as my last post was on October 25, 2021.
 

My Post Content Reach Insights reveals that my picture banner post for Trulyours Designs had the greatest reach of 19 with 4 comments and 4 likes. I contributed this to the class assignment of engagement though. My Hibiscus post was a close second with a reach of 18, 8 engagements, 6 comments, and 2 link clicks. I find this really interesting as the post is a casual picture with the question, "What's in your garden?" and information about hibiscus. It was strictly a post to engage, not sell. Due to my newbie Facebook posting, the post ended up being posted twice. The second identical post had a reach of 15, 7 engagements, 3 likes, and 4 comments. I find it fascinating that the post whose purpose was to engage, accomplished that and led people to click on my Google website link. Success!

With 10 page likes, my page did not have any audience data, so I ran two Potential Audience Insights Reports. The first query used the filter pretty flowers. The estimated audience size is 1,500,000 - 1,800,000, of which 92% are women and 65% are over the age of 55. The audience locations are from New York City, Los Angeles, Houston, Chicago, San Antonio, and Phoenix. Using floral photography as a filter estimated an audience size of 233,800,00 - 275,100,000 of which 59% are women and 41% are men. Women aged 25 and up comprised 50% of the audience and men aged 25 and up comprised 35% of the audience. Potential audience location data again showed New York City, Houston, Los Angeles, Chicago, San Antonio, and Phoenix.

The three biggest takeaways from this analysis are to post regularly, look to engage rather than sell, and keep my product and shipping focus within the United States. While the data supports logic, the readings, and research I've conducted this semester, seeing it in reality is quite powerful.